According to data from the Gasgoo Research Institute, from January to May 2026, the core components market for smart cockpits in domestic passenger vehicles continued to accelerate, with the competitive landscape in sub-sectors such as cockpit domain controllers, domain controller chips, and HUDs further differentiating. From the supply side, local enterprises are steadily expanding their advantages in hardware integration fields such as cockpit domain controllers, HUDs, and central control screens, gradually taking a dominant market position. In the fields of cockpit domain controller chips and voice interaction, leading companies maintain high concentration levels relying on their technological accumulation and ecosystem advantages. Meanwhile, sub-markets such as AR-HUD and LCD instrument screens remain in a multi-party competition stage, with frequent changes in supplier rankings. Overall, the competition in the smart cockpit industry is evolving from single hardware supply to comprehensive competition involving software-hardware synergy, ecosystem integration, and system integration capabilities.
Cockpit Domain Controller Supplier Installation Volume Rankings
First, Desay SV: From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 560,390 sets, with a market share of 15.2%.
Second, Bosch: From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 293,340 sets, with a market share of 8.0%.
Third, Huawei Technologies: From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 260,433 sets, with a market share of 7.1%.
Fourth, ECARX: From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 233,459 sets, with a market share of 6.3%.
Fifth, Honeycomb E-TECH: From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 204,917 sets, with a market share of 5.6%.
Sixth, Autolink: From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 201,930 sets, with a market share of 5.5%.
Seventh, Harman: From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 201,799 sets, with a market share of 5.5%.
Eighth, Pegatron and Quanta (for Tesla): From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 186,700 sets, with a market share of 5.1%.
Ninth, Huayang General: From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 173,215 sets, with a market share of 4.7%.
Tenth, Flex: From January to May 2026, the installation volume of cockpit domain controllers in the domestic passenger vehicle market was 144,992 sets, with a market share of 3.9%.
From January to May 2026, the domestic passenger vehicle cockpit domain controller market continued the pattern of "local manufacturers leading and multi-tier competition." Desay SV maintained its top position with an installation volume of 560,390 sets and a 15.2% market share, steadily consolidating its leading advantage in the smart cockpit domain controller field. Bosch ranked second with 293,340 sets (8.0%), and Huawei Technologies ranked third with 260,433 sets (7.1%). These three companies together form the first tier of the market.
The market shares of manufacturers such as ECARX, Honeycomb E-TECH, Autolink, Harman, and Pegatron/Quanta (for Tesla) are concentrated between 5.1% and 6.3%, with small gaps among them, making the second-tier competition quite fierce. ECARX and Honeycomb E-TECH have firmly secured their places in the top five, relying on the strong sales performance of vehicle models under Geely and Great Wall, respectively. Huayang General and Flex rank ninth and tenth, further reflecting the diversification trend of participants in the cockpit domain controller market. Overall, as smart cockpits continue to evolve towards high computing power and multi-domain integration, supplier competition is shifting from single hardware supply to a comprehensive contest of platform capabilities, software-hardware synergy, and scaled mass production capabilities. Local suppliers are steadily expanding their market influence leveraging their advantages in rapid response and localized development.
Cockpit Domain Controller Chip Supplier Installation Volume Rankings
First, Qualcomm: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 2,706,662 units, with a market share of 71.8%.
Second, Huawei Technologies: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 276,869 units, with a market share of 7.3%.
Third, StarSemiconductor: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 190,452 units, with a market share of 5.0%.
Fourth, AMD: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 190,196 units, with a market share of 5.0%.
Fifth, MediaTek: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 165,333 units, with a market share of 4.4%.
Sixth, SemiDrive: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 79,960 units, with a market share of 2.1%.
Seventh, Samsung Semiconductor: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 57,445 units, with a market share of 1.5%.
Eighth, Renesas Electronics: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 37,993 units, with a market share of 1.0%.
Ninth, AutoChips: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 29,884 units, with a market share of 0.8%.
Tenth, Texas Instruments: From January to May 2026, the installation volume of cockpit domain controller chips in the domestic passenger vehicle market was 28,798 units, with a market share of 0.8%.
From January to May 2026, the concentration of the domestic passenger vehicle cockpit domain controller chip market remained at a high level. Qualcomm continued to hold absolute dominance with an installation volume of 2,706,662 units, capturing a 71.8% market share. Relying on mature chip platforms, extensive vehicle model adaptation experience, and a broad foundation of cooperation with automakers, Qualcomm still maintains a clear leading advantage in the mid-to-high-end smart cockpit market.
Domestic manufacturers are accelerating their catch-up. Among them, Huawei Technologies ranks second with an installation volume of 276,869 units and a 7.3% market share, deeply empowering vehicle models in the HarmonyOS cockpit system. StarSemiconductor and MediaTek achieved installation volumes of 190,452 units and 165,333 units respectively, with market shares of 5.0% and 4.4%, becoming important representatives of domestic and emerging chip companies. SemiDrive ranked sixth with 79,960 units, maintaining steady penetration in mid-range vehicle models and cost-sensitive markets.
From the perspective of the overall competitive landscape, companies such as SemiDrive, Samsung Semiconductor, Renesas Electronics, AutoChips, and Texas Instruments mainly compete around segmented markets and specific customers. Although Qualcomm remains unshakeable in the short term, as local chip companies continue to achieve breakthroughs in computing power, ecosystem adaptation, and mass production capabilities, the cockpit domain controller chip market is evolving from a single leader-dominated structure to a diversified competitive landscape.
HUD Supplier Installation Volume Rankings
First, Huayang Multimedia: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 506,401 sets, with a market share of 30.2%.
Second, ZJVISION: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 179,087 sets, with a market share of 10.7%.
Third, Eely Electronics: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 175,451 sets, with a market share of 10.5%.
Fourth, Crystal-Optech: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 157,773 sets, with a market share of 9.4%.
Fifth, Denso: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 140,633 sets, with a market share of 8.4%.
Sixth, Forvia: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 105,916 sets, with a market share of 6.3%.
Seventh, Futurus: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 102,517 sets, with a market share of 6.1%.
Eighth, Fudi Precision: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 88,314 sets, with a market share of 5.3%.
Ninth, Huawei Technologies: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 74,519 sets, with a market share of 4.4%.
Tenth, JiangCheng Technology: From January to May 2026, the installation volume of HUDs in the domestic passenger vehicle market was 37,041 sets, with a market share of 2.2%.
From January to May 2026, the domestic passenger vehicle HUD market continued to maintain a competitive landscape dominated by local suppliers. Huayang Multimedia firmly held the top position with an installation volume of 506,401 sets and a 30.2% market share. With a clear leading advantage, it steadily consolidated its industry leadership relying on mature mass production capabilities and broad customer coverage, serving numerous automakers including Great Wall and Xiaomi. ZJVISION, Eely Electronics, and Crystal-Optech ranked second to fourth, with installation volumes of 179,087 sets, 175,451 sets, and 157,773 sets respectively. Their market shares were concentrated between 9.4% and 10.7%, making the competition among the leading chasing camp quite fierce.
Denso, Forvia, Futurus, Fudi Precision, Huawei Technologies, and JiangCheng Technology ranked fifth to tenth, with market shares ranging from 8.4% down to 2.2%. Among them, Denso is deeply bound to Japanese brand vehicle models such as Toyota. Local enterprises like Futurus, Fudi Precision, and Huawei Technologies rely on technological innovation, whole-vehicle ecosystem synergy, and customized development capabilities to steadily improve market penetration. Overall, the HUD market has formed a supply system centered on domestic manufacturers. As AR-HUDs gradually become popularized and smart cockpit interaction demands increase, supplier competition will further focus on optical solutions, cost control, and scaled mass production capabilities.
AR-HUD Supplier Installation Volume Rankings
First, Eely Electronics: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 131,487 sets, with a market share of 21.3%.
Second, Huayang Multimedia: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 99,761 sets, with a market share of 16.2%.
Third, ZJVISION: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 97,738 sets, with a market share of 15.8%.
Fourth, Huawei Technologies: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 74,519 sets, with a market share of 12.1%.
Fifth, Futurus: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 62,101 sets, with a market share of 10.1%.
Sixth, Crystal-Optech: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 58,996 sets, with a market share of 9.6%.
Seventh, PuChuang Intelligent: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 21,211 sets, with a market share of 3.4%.
Eighth, Leapmotor: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 19,522 sets, with a market share of 3.2%.
Ninth, Hirain: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 15,994 sets, with a market share of 2.6%.
Tenth, Fudi Precision: From January to May 2026, the installation volume of AR-HUDs in the domestic passenger vehicle market was 15,874 sets, with a market share of 2.6%.
From January to May 2026, the domestic passenger vehicle AR-HUD market presented a pattern of "multi-strong competition with small gaps among the top players," and no absolute leader has emerged yet. Eely Electronics ranked first with an installation volume of 131,487 sets and a 21.3% market share. Huayang Multimedia and ZJVISION followed closely with 99,761 sets (16.2%) and 97,738 sets (15.8%) respectively. These three companies together form the first tier of the market. Huawei Technologies ranked fourth with 74,519 sets (12.1%), further strengthening its layout advantages in the smart cockpit and intelligent driving ecosystems.
Futurus and Crystal-Optech ranked fifth and sixth, with installation volumes of 62,101 sets and 58,996 sets respectively, and market shares reaching 10.1% and 9.6%, becoming important competitive forces in the AR-HUD field. PuChuang Intelligent, Leapmotor, Hirain, and Fudi Precision ranked seventh to tenth, with market shares all between 2.6% and 3.4%. Among them, Leapmotor achieved a significant breakthrough in market share relying on the scaled mass production support of its self-developed solutions. Overall, the AR-HUD market is still in a stage of rapid development. As automakers' demands for the visualization of intelligent driving information increase, supplier competition will further revolve around optical technology, display effects, cost optimization, and scaled mass production capabilities.
Central Control Screen Integration Supplier Installation Volume Rankings
First, Desay SV: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 1,027,734 sets, with a market share of 15.6%.
Second, BYD: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 742,207 sets, with a market share of 11.3%.
Third, Huayang General: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 563,941 sets, with a market share of 8.6%.
Fourth, Hangsheng: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 420,255 sets, with a market share of 6.4%.
Fifth, Innolux: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 369,809 sets, with a market share of 5.6%.
Sixth, Haiwei Technology: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 312,386 sets, with a market share of 4.7%.
Seventh, Fusai: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 246,041 sets, with a market share of 3.7%.
Eighth, BDStar: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 225,778 sets, with a market share of 3.4%.
Ninth, Panasonic: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 225,189 sets, with a market share of 3.4%.
Tenth, Tianbao Electronics: From January to May 2026, the installation volume of central control screen integrations in the domestic passenger vehicle market was 215,442 sets, with a market share of 3.3%.
From January to May 2026, the domestic passenger vehicle central control screen integration market presented a competitive landscape of "domestic manufacturers leading with high concentration at the top." Desay SV topped the list with an installation volume of 1,027,734 sets and a 15.6% market share, continuously maintaining its lead relying on its advantages in smart cockpit system integration, scaled delivery, and supporting mainstream automakers. Relying on its vertical integration system, BYD ranked second with 742,207 sets (11.3%); Huayang General ranked third with 563,941 sets (8.6%). Local suppliers occupy the first tier of the market.
Enterprises such as Hangsheng, Innolux, Haiwei Technology, Fusai, and BDStar ranked fourth to eighth, with market shares concentrated between 3.4% and 6.4%, maintaining stable supporting roles in traditional automakers, NEV (New Energy Vehicle) brands, and different vehicle model platforms. Panasonic and Tianbao Electronics ranked ninth and tenth, accounting for 3.4% and 3.3% of the market share respectively. Overall, the competition in the central control screen integration market has shifted from single hardware supply to a comprehensive contest of display technology, system integration capabilities, and cockpit ecosystem synergy capabilities. Domestic suppliers are steadily expanding their market influence leveraging their advantages in rapid response and localized services.
LCD Instrument Screen Integration Supplier Installation Volume Rankings
First, Desay SV: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 646,540 sets, with a market share of 10.7%.
Second, Huayang General: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 576,850 sets, with a market share of 9.5%.
Third, Denso: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 560,257 sets, with a market share of 9.2%.
Fourth, Forvia: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 517,698 sets, with a market share of 8.5%.
Fifth, Tianyouwei: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 490,119 sets, with a market share of 8.1%.
Sixth, Visteon: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 344,441 sets, with a market share of 5.7%.
Seventh, Xintongda: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 291,309 sets, with a market share of 4.8%.
Eighth, BYD: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 253,749 sets, with a market share of 4.2%.
Ninth, Hangsheng: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 249,268 sets, with a market share of 4.1%.
Tenth, Innolux: From January to May 2026, the installation volume of LCD instrument screen integrations in the domestic passenger vehicle market was 185,436 sets, with a market share of 3.1%.
From January to May 2026, the competition in the domestic passenger vehicle LCD instrument screen integration market remained fierce, with no significant gap yet drawn among the leading enterprises. Desay SV took the first place with an installation volume of 646,540 sets and a 10.7% market share. However, Huayang General, Denso, and Forvia followed closely. The shares of these four companies were all in the 8.5%-10.7% range, forming a highly competitive first tier. Among them, Huayang General ranked second with 576,850 sets (9.5%), while Denso and Forvia maintained strong competitiveness with 560,257 sets (9.2%) and 517,698 sets (8.5%) respectively.
Tianyouwei and Visteon ranked fifth and sixth with market shares of 8.1% and 5.7% respectively. Enterprises such as Xintongda, BYD, Hangsheng, and Innolux competed around segmented vehicle models and customer resources. Among them, Xintongda achieved a steady climb in market share relying on the strong sales of vehicle models under Geely, Leapmotor, and others. Compared with highly concentrated cockpit sub-sectors such as central control screens and HUDs, the LCD instrument screen market has more diversified participants. Foreign suppliers, local Tier 1s, and automakers' self-developed systems all hold a certain share. As the trend of cockpit domain integration advances, LCD instrument screen integration capabilities, software-hardware synergy, and cost optimization capabilities will become important factors influencing the competitive landscape of suppliers.
Voice Supplier Installation Volume Rankings
First, iFLYTEK: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 2,559,608 sets, with a market share of 42.4%.
Second, AISpeech: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 1,456,180 sets, with a market share of 24.1%.
Third, Cerence: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 694,612 sets, with a market share of 11.5%.
Fourth, Xingji Meizu: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 492,463 sets, with a market share of 8.2%.
Fifth, Baidu: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 279,009 sets, with a market share of 4.6%.
Sixth, Tesla: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 186,700 sets, with a market share of 3.1%.
Seventh, Xiaomi Auto: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 151,234 sets, with a market share of 2.5%.
Eighth, Alibaba: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 63,986 sets, with a market share of 1.1%.
Ninth, XPeng: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 53,273 sets, with a market share of 0.9%.
Tenth, Volkswagen IDA: From January to May 2026, the installation volume of voice suppliers in the domestic passenger vehicle market was 38,156 sets, with a market share of 0.6%.
From January to May 2026, the concentration of the domestic passenger vehicle voice supplier market further increased, presenting a competitive landscape of "dual leaders dominating and domestic manufacturers occupying core positions." iFLYTEK ranked first with an installation volume of 2,559,608 sets and a 42.4% market share, continuously maintaining its industry-leading advantage. AISpeech ranked second with 1,456,180 sets (24.1%). The two companies together accounted for over 66% of the market share, forming an absolutely leading tier with broad customer coverage. Cerence ranked third with 694,612 sets (11.5%), being the only foreign supplier among the top three, mainly supporting foreign automakers such as Volkswagen and BMW.
Xingji Meizu and Baidu ranked fourth and fifth with 492,463 sets (8.2%) and 279,009 sets (4.6%) respectively, maintaining strong competitiveness in the smart cockpit ecosystem and voice interaction fields. Meanwhile, self-developed voice solutions from automakers such as Tesla, Xiaomi Auto, and XPeng entered the top ten, reflecting that NEV (New Energy Vehicle) manufacturers are steadily strengthening their independent control over core smart cockpit capabilities. Overall, the in-vehicle voice market has shifted from basic voice recognition competition to a contest of large models, multimodal interaction, and scenario-based service capabilities. Leading suppliers still occupy a dominant position relying on their technological accumulation and ecosystem advantages.
Data Source: #Gasgoo Research Institute Smart Cockpit Configuration Database